~est. 2006~

Evolution of Netflix

Story by Kaylee Rucker

Netflix produces and adds their own brand of shows and movies known as Netflix Originals. According to news.newonnetflix.info, Netflix Originals is a series that Netflix ordered and funded or shows that were created and then later sold to Netflix.

Netflix started as an online DVD rental company in 1998, and now can be viewed on different platforms such as: streaming media players, smart TVs, game consoles, set-top boxes, blu-ray players, smartphones, tablets, PCs, and laptops.

According to qctimes.com, Netflix’s first original show was “House of Cards” in 2013. Netflix had approximately 700 original series in 2018, and continues to add more with each year.

“Generally I find Netflix Originals to be better than most of the other shows they preview, but they do advertise them a lot more,” sophomore Wyatt Bullock said.

According to whats-on-netflix.com, there are four different types of Netflix Originals such as: a true Netflix Original, internationally exclusive originals, Co-Produced originals, and continuation Netflix originals. A true Netflix Original is a show that was commissioned and produced by Netflix, for example “House of Cards” and “Stranger Things”. A internationally exclusive original is a show that might be available outside of Netflix like the show “The Good Place”. A Co-Produced original is when Netflix partners with another network in a different country to distribute the show. Continuation Originals are shows that Netflix picks up after they are cancelled like the show “Lucifer”.

“I think they have started trying to suit the younger audience. They don’t try to suit adults as much anymore as they are trying to make shows more interesting to people in our age group,” sophomore Nathan Woolverton said.

Netflix has added a new feature to promote Netflix Originals. According to Variety.com, they now allow subscribers to choose their profile icon by choosing an actor in a Netflix Original. This steers the audience towards Netflix Originals. Some Netflix Originals are angled toward teenagers like “Insatiable”, “Stranger Things”, “Unbreakable Kimmy Schmidt” and many more.

According to variety.com, the huge amount of original content Netflix has added is making Netflix’s subscriber base grow. Their strategy is to keep adding content since it is driving growth. In 2017, Netflix had a total of 117.6 million streaming members and it continues to grow with Netflix Originals.

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